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We can have a bigger impact if we come together as one voice.

Chief Executive

Michelle joined PICA/GrowingNZ as Chief Executive in February 2017. With a background that includes the safeguarding of consumers, agriculture and sustainability, Michelle’s career highlights the many interesting, fulfilling and diverse roles New Zealand’s primary sectors have to offer. She has held roles in management, research, education, advocacy, quality and project management. Although brought up in urban New Zealand, Michelle has always been drawn to its primary sectors. She initially studied Agricultural Science before settling on plant science and completing a Ph.D in Plant Physiology. Living on a hillside property exposed to some of Wellington’s strongest winds, hasn’t stopped Michelle from indulging in primary production. She is proud to grow her own vegetables and provide her chickens with one of the best views in the country.